Urban Gallery - Art by the Public, For the Public

FUNDING REQUIRED $25000

The Urban Gallery is a concept in which anybody can display and sell their artwork at any participating businesses, community and public centres. The public will benefit from experiencing a more attractive, environment and being able to purchase a range of local, unique artworks while participating artists and businesses will benefit from increased exposure to the public and sales commission. This will be facilitated by a dedicated team and website which will facilitate the exchange of artworks and online sales.

There are many amateur artists and art students in the City of Melville who produce art yet lack outlets to showcase their pieces. Existing art galleries and exhibitions are visited predominately by people who already have an interest in art. There is a lack of outlets which target new customers. What is required is a more holistic and sustainable approach.

The Urban Gallery seeks to do just that by cooperating with local businesses, community and public centres to use existing City of Melville infrastructure to display and facilitate the sale of art to the public. Local amateur artists and art students can gain widespread exposure, public recognition and boosted career prospects. Local businesses and community groups involved can gain increased exposure to an online audience, an enhanced reputation, and benefit from a more aesthetically pleasing environment which everyone can appreciate.

To establish this there must be a functioning website, team of volunteers, advertising, and provisions such as storage space, plinths, signage, and coin boxes. The estimated cost for this is $1500.